15 Ways to Market Electricians on the Digital Platforms: Witty Tips for Success

15 Ways to Market Electricians on the Digital Platforms: Witty Tips for Success

Electricians are the backbone of many homes and businesses. They provide reliable, trustworthy services that people depend on for their day-to-day lives. But with the rise of digital marketing, it can be difficult to keep up with all the changes in technology while still providing quality customer service. That’s why we’re here! We’ve compiled 15 ways you can market Electricians on the Digital Platform so they continue to grow as a business and remain competitive in this ever-changing industry.

15 Ways to Market Electricians on the Digital Platforms

  1. Build and maintain a quality website
  2. Stay on top of changes in digital marketing
  3. Blog and guest posts for electrical industry websites
  4. Video on the same subject as blog post
  5. Use social media
  6. Email list for digital marketing
  7. Electrical industry expert interviews
  8. Google Maps
  9. Facebook paid advertising
  10. Google AdWords
  11. LinkedIn Ads (sponsored updates)
  12. SEO (Search Engine Optimization)
  13. Offer free consultation
  14. Follow people in your industry
  15. Automation in marketing

1) Build and maintain a quality website

A website is the cornerstone of any business, and in this digital world, it’s crucial to have an online presence. Often it is not mentioned in the list of the digital platforms but the fact is that it is the first digital platform working for you 24/7! And it truly represents your brand whereas all other media are just that! Other media!

Ways to Market Electricians on the Digital Platforms: Build and maintain a quality website

Load your site with content that will help educate potential customers on what they need to know about electricians. Include information such as common services provided by Electricians; advantages for hiring them; how much it costs etc.

Stay on top of changes in digital marketing

2) Stay on top of changes in digital marketing

What works best today might not work next week, and what worked last year may not be working now.

It’s important to stay up-to-date on the latest digital trends so that you can integrate them into your business practices seamlessly. This includes social media platforms; email campaigns, discount offers, what changes with the season, location-based digital marketing, etc.

3) Blog and guest posts for electrical industry websites

Use the power of your own words! Blogging is a great way to generate traffic and new leads. Often write small tech blogs that can help future customers understand the pros and cons of various electrical activities. Writing a blog on your website also keeps it updated, creates your website’s authority and fresh content attracts Google and new clients!

Blog and guest posts for electrical industry websites

Guest posts are a great way to get your voice heard by other industry websites, on their platform! This is usually done in exchange for compensation – but you may need to tailor your content so that it meshes with the tone and style of the site.

Information about electricians with other websites on topics like latest trends, how-to articles, etc. This will help you build relationships that can later be turned into partnerships for future projects as well. It will also help to establish your authority in your specialization.

Video on the same subject as blog post

4) Video on the same subject as blog post

Video marketing is proven to be the most effective form of digital marketing. Think about it, how many times have you been searching for something and then found a video that had the answer? After watching one or two videos on your site, customers are more likely to buy from you!

There’s no need to spend thousands of dollars on equipment. Use simple equipment and turn all your blog ideas into video form. Then share those on YouTube, Facebook and Twitter!

Video Marketing Tips:

  • Keep in a light tone. It’s much easier for people to watch videos that are funny or informative than ones that make you try too hard.
  • Give useful information not just a sales pitch. People will be more likely to buy from you if they feel like they are not pushed into the sale.
  • Keep it short! People are more likely to watch a video if they know that you will only be showing them something for less than a minute or two.
  • Reach out to other channels and ask permission before posting your videos on their platform so as not to violate any copyright laws, etc. (In case you are doing it)

5) Use social media

It’s important to be active on social media. Posting content regularly and engaging with your followers will help you get more people interested in what you have to offer.

Post daily updates, share info about the industry or something that has caught your eye – like a new product!

Use social media

And make sure it is high-quality content, not just a blank post or a few words.

Another great advantage of social media is that it can give you valuable data about your followers and their preferences which allows you to tailor future posts, products, etc. according to what people like the most!

Use at least 4 social media platforms. Be active on all of them.

And if you want to add your social presence even further, use 4 more social media platforms such as; Twitter, Tumbler, Reddit and Pinterest!

  • Facebook
  • Google My Business Page
  • LinkedIn
  • Instagram

8 social platforms are more than enough!

If you want only 1, use Facebook or LinkedIn, depending upon your target audience!

Don’t worry! We can help you with the management of all thee media and more depending upon your business needs.

Pro Tip: If you are looking for B-to-C customers, use social media for customer service and to promote products. Use Facebook as effectively as you can it.

If you are looking for B-to-B clients, use social media as a tool to generate leads from potential customers. The most valued social media relevant to this is LinkedIn!

Social Media success is dependent on the user’s engagement with followers! It needs posts that are interesting, useful in some way or make people feel like they actually know the person behind the account.

Get to know your followers! They can make you or break you on social media!

Email list for digital marketing

6) Email list for digital marketing

A huge percentage of people are now online and they rely on email for updates from their favorite brands.

This is a great opportunity to build your customer base!

First, always gather your customer emails and second; strategically send them the right info such as changes, deals, upcoming events, etc. Offer them the latest release, new store hours or anything that you think will interest them in order to keep your brand in front of their eyes! Email marketing helps you to stay in touch with your customers and build a relationship.

  • Send emails at the appropriate time of day (don’t send them too early)
  • Keep it short! People are much more likely to open an email if they know that there is not going to be an essay inside waiting for them.

7) Electrical industry expert interviews

If you are looking for some quick and easy content to put up on your blog, try interviewing an expert.

Ask them about their industry experience or a particular topic that they would be willing to share thoughts on with the aim of sharing it online!

Electrical industry expert interviews

Search through LinkedIn for electrical professionals who are experts in their field and contact them about being interviewed. Also, look into your list and find out the people who might be interested in an interview exposure!

Google maps for digital marketing

8) Google Maps

Google Maps is a simple way to get your electrical company seen by new clients in your targeted area.

Simply create an account and add the address of your business along with some photos, location details, etc. Ensure that you list all your services on the Google My Business Page to work best in your favor. Keep it updated as it is a very dynamic tool.

9) Facebook paid advertising

Facebook is a huge platform with many advertising opportunities such as sponsored posts or paid ads. You can do this by targeting people in specific areas, age groups, interests, etc.

Facebook paid advertising

The best way to make use of Facebook paid advertising would be to create an ad that suits your target audience’s preferences and budget!

Who knows? Maybe they’ll see your electrician services near them and like your page or call you when they need you!

10) Google AdWords

In case you need to bring in new customers fast, Google AdWords could do just that for you.

You should know what your target audience is and how much you are willing to spend on Google AdWords services before diving into the world of paid ads!

Google offers a relatively fast advertising service where you can create text or video ads showing up as sponsored results against certain keywords. Your phone will start ringing and the leads will start flowing! Better have someone take care of your calls!

A word of caution here is to plan your budget accordingly, you don’t want to spend more than what is rational.

Linkedin Ads

11) LinkedIn Ads (sponsored updates)

LinkedIn is a great social network platform for businesses, professionals, salespeople, etc. It allows you to find potential customers through the right keywords and you can create a sponsored update targeted to the right people who are most likely going to be interested in your electrical services.

Again, know your target audience before spending!

12) SEO (Search Engine Optimization)

SEO is a digital marketing strategy that helps websites rank higher in Google. It is a long-time strategy where results take time but then are very stable and consistent, just with the right SEO maintenance. It’s an important aspect of Digital Marketing as it makes your content visible to users through search engine results pages: SERPs.

SEO service for electricians

You can slowly optimize various electrical industry keywords so that your content ranks higher for them in Google. If you have a blog, add appropriate and appealing key phrases to title tags, meta descriptions, etc., or if not then invest time finding relevant ones on the web!

  • Write long-form articles with engaging titles
  • Optimize Images (use keyword-rich images)

The main idea behind Search Engine Optimization or “SEO” is to consistently work on your website or blog with the intent to make it rank higher in SERPs.

  • Use SEO keywords that are relevant to your electrical industry and the services you provide.
  • Add new content regularly and relevant to the target audience.

13) Offer free consultation

This is a great opportunity to get your business seen and make it more interactive. You can offer free consultation sessions with the aim of gathering some information about potential customer’s electrical needs for future use in marketing campaigns, or even just getting their contact details so that they’ll be on your list! You can offer this free consultation via generic YouTube Videos or by picking up a specific issue and creating videos about it.

14) Follow people in your industry

Following people in your industry is a great way to be aware of what’s going on. It also allows you to network with them and promote each other’s work! You can even ask their opinion on social media posts- see if they like it or not by checking the responses! Sharing content, liking something, etc., are all ways of networking and benefiting at the right time.

15) Automation in marketing

Automation in marketing is a strategy that allows you to automate the tasks of your digital marketing campaigns. This means that instead of spending time sending personalized emails or texts or voicemails, it will be automatic! You can also create customized templates for certain customers or groups and save them as automation campaigns on your digital platform- whether it is Facebook Messenger, Instagram DM’s, etc.

It saves time and ensures that you never miss a lead or a prospect! It can be directly integrated into your website and CRM system so that you never miss anything.

All these strategies are only good if action is taken. So, what are you waiting for? Get to work!

Let us know if you need help with any of these strategies! Give us a call at 780-231-7420 or fill us the contact form and we will be happy to set up an appointment with you.

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